Digital Marketing is an ever-growing and ever-changing industry that is proving to be increasingly successful for brands and businesses. Digital marketing can provide better results than traditional marketing, with online campaigns allowing for greater levels of interaction with and from potential customers. However, a great proportion of businesses still do not have an established digital marketing plan in place – with some businesses not even having an online presence at all. In this article, we will look at the key areas that make up digital marketing and why each is important to establish a successful digital marketing strategy.
Search engine optimisation (SEO) is something of a foundation for digital marketing. SEO consists of a number of strategies that are used to improve where you rank on online search engine results, such as on Google. This is important, as 75% of people will not go past the first page of search results, with the majority not even looking past the first five listings. With around 88% of people beginning their product research online before a purchase, it is absolutely crucial for businesses to implement SEO strategies into their online campaigns. When your business rankings are towards the top of the search engine results page, you will be rewarded with far more purchases or leads than a company that ranks further down the page.
SEO is a long-term strategy, not a quick fix to get you tonnes of web traffic. It takes time, patience and regular upkeep to ensure your business can climb the search result rankings. Ways to achieve this are through onsite work, such as improving page speed and making your site more user-friendly, earning backlinks from authoritative sites, and through creating quality content that can make your site an authority in a specific area.
Pay-per-click (PPC) advertising helps your business to gain a strong position in search results as you work towards establishing an organic ranking presence through SEO. PPC is advertising that can put your site at the top of the search engine results page as an advert link – you pay only when people click on your ads. These adverts can be targeted to specific demographics, making it easier for you to reach the audiences you want.
Social Media Marketing
Social media has rapidly become one of the most valuable tools for businesses in terms of marketing. 90% of B2C businesses say that social media is the most effective content marketing strategy. Social media can reach a vast number of people, as well as being used to target very specific groups of people, making it an excellent tool for marketing. Unlike other forms of marketing, social media allows the customer and the company to interact – questions can be answered, and relationships can be built.
Not only can social media spread the reach of your business or product, but it can also generate some great traffic back to your website, making it also beneficial to SEO strategies. With a closer connection to the customer through social media, the platforms also allow for you to discover trends and opinions, which may help to shape the direction your business takes.
As mentioned previously, content marketing is essential for a good SEO campaign. Creating quality content that is related to your brand and posting it on your website can help to make your site seem more authoritative, which boosts where it ranks in search results. With blog posts that guide potential customers and answer their questions, you can draw in new leads for your business also. You can find out more about what makes great content marketing here.
One of the oldest forms of digital marketing, email marketing can provide a far greater return on investment than traditional marketing. With potential customers now having to opt-in to receive communications from your business, you already know that they are interested in the products or services that you offer.
While not strictly a marketing strategy, the whole point of digital marketing is to drive traffic to your website, so it is essential to have a site that looks good and is user-friendly. Around 95% of a person’s first impression of a business relates to the design of the web page, so it is a key factor in establishing an online brand and marketing strategy.
While each of these areas can work alone as a strong marketing campaign, for the best results, it is greatly advised to combine each of these areas into a fully-fledged digital marketing campaign. This will allow you to reach the audience you want and grow your business to its full potential!
If you would like to take your online performance to the next level but are struggling with where to begin, then Ocean is here to help! We offer training courses across a range of digital marketing sectors, providing you with the tools you need to succeed in the online world. If you would like to know more about what we can do for your business, why not get in contact with us? We would be happy to help your business succeed!