Content Marketing

Our content marketing course will give you the tools to become an effective content marketer. Learn how to produce effective, engaging, content on a consistent basis that targets your audience, and increases the authority and relevance of your website. Develop your content skills with analysis and optimisation so you use your time more efficiently and produce better results with your campaigns.

Course Modules

INTRO TO CONTENT MARKETING

What Is It?
Examples & Post Types
Onsite vs Offsite
Why It’s Crucial

BLOG CONTENT

Research Topics
Audience
Creation
Analysis

BLOG SEO

Meta & Titles
Heading Optimisation
CMS Examples
Analysis

EVERGREEN CONTENT

What Is It?
Research Topics
Creation
Analysis

FEATURED SNIPPETS

How To Get Them
Research
Optimising To Rank

INFOGRAPHICS

Examples
Research Content
Create & Design
Tools

CONTENT CANNIBALISATION

What Is It?
How to Start
Document Examples
Implementation
Analysis

ANALYSIS & TRACKING

Google Analytics
Search Console
Keyword SERP’s
Google Sheets

TOOLS

Keyword Tool
SEM Rush
Grammarly
Plagiarism

Ready to Learn?

Don’t put off your future! Get in touch with us today to discuss the learning opportunities that will further your digital career.

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