Pay Per Click

Our full PPC Course will transform you into an industry-ready paid marketing professional. Our modules have a clear learning path designed by industry experts, featuring instructor-led hands-on experience in managing paid marketing campaigns. Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective retargeting and set key performance indicators that boost your PPC.

Course Modules

INTRODUCTION

Introduction to PPC
How It Works
PPC SERP Results

KEYWORK RESEARCH

Keyword Tool
Competitor Analysis
Optimisation
Negative Keywords

ADWORDS

Account Structure
Campaign Targeting
Paid Search Types
Performance Optimisation

ADVANCED PPC

Bidding & Budgeting
Location Targeting
Keyword & Ad Types
Enhanced Campaign Techniques

RETARGETING

Search Retargeting
Technical Setup
Analysis & Optimisation
Reporting

ANALYSIS & OPTIMISATION

Adwords Analysis
Google Analytics
Reporting

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